Samsung’s gargantuan LED cinema screen is bigger than my house
It’s also six times brighter than a regular cinema screen
The models in our best TVs roundup are impressive, but none of them can compare to what Samsung’s just announced – a gigantic 14-metre LED cinema screen.
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Called the Samsung Onyx Cinema LED, it’s now the biggest standard size in Samsung’s cinema LED lineup, aimed squarely at premium large format experiences. And its headline-grabbing size isn’t the only thing going for it.
Unlike traditional projectors, Onyx uses LED panels, which means no lamps to replace, no complex cooling setups, and far less ongoing maintenance. For cinema operators, that, in theory, should translate to less downtime, and fewer headaches behind the scenes.
For viewers, the benefits are more obvious. Samsung says the screen can hit up to 300 nits brightness – roughly six times brighter than a standard cinema projector – along with true blacks and effectively infinite contrast. It also supports 4K at up to 120Hz, which should mean smoother motion and sharper detail.
The 14-metre version uses a 3.3mm pixel pitch to keep things looking crisp at scale, and it can actually be expanded further. Samsung says cinemas can stretch it up to 20 metres wide by adding extra LED panels, without compromising image quality.
Samsung has already rolled out smaller five and 10-metre Onyx screens for more compact spaces, and this new size fills the gap for larger venues that want to go all-in.
Naturally, Samsung is also pitching Onyx as a multi-purpose display – suitable for live events, gaming, concerts, and even corporate presentations.
Whether audiences will notice – or care – is another question. But I certainly can’t wait to try it out, if it ever goes mainstream.
Esat Dedezade
Contributor 
