The Samsung Galaxy S6 and S6 Edge are wonderful phones - in fact, they sit #1 and #2 on our current ranking of the top smartphones in the world. And they've been a welcome step forward for Samsung after the slightly underwhelming Galaxy S5.
But Samsung's mobile business has been in a steep decline the last couple years following the boom that propelled earlier Galaxy S models to the top of the market. Great as these devices are, they're not doing enough to fix the company's flagging earnings - particularly at premium prices.
So the company plans to play with the pricing to try and spur further sales and growth. In its public earnings report posted online overnight, Samsung says it will be "flexibly adjusting the price of the Galaxy S6 and S6 Edge," and that the supply issues that slowed initial S6 Edge sales have been fixed.
Given this week's emergence of the shockingly cheap OnePlus 2 and Motorola Moto X Style - compared to other flagships like the Galaxy S6 and LG G4, at least - it's no surprise that Samsung feels the need to compete at a lower price level. A couple hundred quid can be a deal-breaker for many buyers, especially when something like the Moto X Style is nearly as well equipped as the Galaxy S6 in many respects.
There's one other interesting tidbit in the report: Samsung confirmed that it is "launching a new model with a larger screen." That's obvious, given both history and the many, many leaks of late, but it's always nice to have some level of official affirmation. Samsung's next mobile event is on 13 August, where we expect to see both the Galaxy Note 5 and Galaxy S6 Edge Plus unveiled.