When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works

Home / News / iPad Mini isn’t overpriced, says Apple

iPad Mini isn’t overpriced, says Apple

Apple's latest miniature slate isn't too expensive according to Phil Schiller, but are you willing to pay a little extra?

UPDATE: iPad Mini full review here

Apple’s Phil Schiller has told Reuters that “consumers will see Apple’s smaller tablet as a premium product worth paying for” after a few eyebrows were raised at the 16GB Wi-Fi iPad Mini’s £270 price tag.

That’s £70 more than the 16GB Google Nexus 7, which makes up for its less premium build, lack of rear camera and slightly smaller screen with quad-core innards and a higher res display.

Still, we were very impressed by the iPad Mini in our hands on review and we don’t think that extra premium is going to deter many consumers this Christmas.

Things could change after Google’s October 29th event however, where we could see a 32GB Nexus 7 revealed for £200 which would offer double the storage of the base iPad Mini for £70 less (also making it £150 cheaper than its 32GB iPad Mini equivalent).

Either way, the tablet wars have never been as fiercer, so here’s to hoping that the extra competition will lead to price cuts in both camps in the not-too-distant future.

[Reuters via TechRadar]

You might also like

How to charge your phone anywhere, for free

Apple reveals Lightning video adapters

32GB Google Nexus 7 could be £150 cheaper than the iPad Mini

Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home