At a rather lovely price point of £99.99, the Siesta Flow is Pure's most affordable internet connected radio to date.
Coming with 365 different alarm tones to stir you from your slumber, the Siesta Flow offers 30 DAB and FM preset stations and an auxilary input for your MP3 player for when you're after a bit of music.
Its Wifi connectivity also allows you to access internet radio, podcasts, listen again content and even stream music from your Wifi-enabled computer, while its USB "PowerPort" allows you to charge up your other gadgets right on your bedside table.
Utilising the same Flow technology seen in the Sensia, you'll be able to log into Pure's online portal, The Lounge, and download sounds for your radio as well as organise your favourite stations online.
With touch sensitive controls, four quick-set alarms all individually programmable and sleep and snooze timers, the Pure Siesta Flow will make a rather lovely, affordable addition to your bedroom when it comes out in the run up to Christmas.