Apple TV Genius Browse is coming to supercharge recommendations
Apple is launching a Genius Browse feature for Apple TV that'll provide better recommendations based on categories.
Apple is planning to release a new content discovery tool for Apple TV viewers that’ll hopefully make it easier to find your next streaming movie or TV show. It’s called Genius Browse and it’s currently in testing with the beta versions of tvOS 26.4. It introduces a new row of categories like ‘good for date night’ and ‘based on a book’.
If you select one of the categories – maybe ‘action packed sci-fi’ or ‘thrilling sports stories’ – you’ll see some recommendations. What makes these recommendations different to any other curated collection? Well, as 9to5Mac explains, as you browse through the titles, you’ll see another row appear with shows or movies related to each show.
Furthermore, Apple TV is enabling users to personalise the recommendations for each Apple TV user profile and focus on certain preferred genres.
It’s not just Apple TV content you’ll see surfaced either, there are connected apps like HBO max, Prime Video, Disney+ and others. There’s no sign of Netflix integration at present.
The Genius feature borrows branding from a similar option in the Music app. There are a couple of ways you can use it. There’s Genius Shuffle, where the app picks a song from your library and plays others that go with it. Genius Playlists enable users choose a song and generate a playlist based on it. The genesis of the feature dates all the way back to the old school iTunes app, before the advent of AI and algorithms.
Apple is getting close to releasing the 26.4 versions of its various operating systems within the next week or so. It’s not clear whether the new Genius Browse feature comes to the Apple TV app for macOS, iOS or iPadOS, but right now it only seems to be present in the tvOS app for the Apple TV set-top box.
Chris Smith
