Only a couple of World Cups ago the most flamboyant thing you could get on your boots was a red stripe. Even colours and Predator grips are old hat now, though, thanks to Adidas’s launch of a boot you build to suit playing conditions.
The TuneIt, out in March, is made from three main components: the upper (the main body), the chassis (the base of the boot) and the studs. So far, so normal. The difference with this pair, however, is that you get different types of each component which you can then interchange and tweak.
Nowhere could this be more handy than in the UK’s constantly changing climate. One week you could have a sunny day with a rock-hard pitch -ideal for the Climacool upper, comfort chassis and soft ground studs -while the next rain-soaked game you can swap for a lightweight chassis and firm studs.
Adidas says the boots will ‘eventually’ offer 52 different options, although there are far fewer at the moment.
In fact, you’ll have to pay a big premium to get any of the re-building functions. That’s because the ‘start pack’, which will cost £120, only really offers three stud options with no extra boot parts. The ‘premium pack’ above, comes with a painful £270 price tag and offers three different uppers and two chassis’ alongside the extra studs.
Expect to see the TuneIts flying down Chelsea’s flanks from February – they’ll be worn by Arjen Robben and Damien Duff among others. Nike will also be launching a new pair of ultra-light Mercurial Vapor IIIs soon.