Clearly Motorola isn't in tune with this whole Christmas malarkey – it's just launched the V3x, the 3G version of its waif-phone, on the eve of Christmas Eve.
We first brought you news of a powered-up V3 back in September, but today's the first opportunity to snap one up from 3 and Vodafone.
To re-cap, the clamshell's big guns are a 2MP camera - up from the V3i's 1.3MP job - with 8x zoom, two-way video-calling and Bluetooth, which is worth coupling with the smart RAZR H3 headset.
There's also what Motorola calls its Screen3 service, which will send news and other info to your handset, and removable Transflash memory expansion, which currently goes up to 512MB.
On the physical front, the addition of 3G hasn't plumped the phone up much either – it's now 19.6mm thick compared the original's 13.9mm waist. That's no more than the effects of a big Christmas lunch really, and certainly impressive compared to the binge eating of most other 3G phones.
The only real omission seems to be iTunes which is available on the V3i, although it does support MP3, WMA and MP4 files if you want to load them onto a flash memory card.