PlayStation is already prepping us for more AI in first-party game development
Sony has detailed some of its plans to use more AI in first-party PlayStation game development, calling it a “powerful tool” but also promising “human creativity” will continue to take centre stage.
In comments that sound like the beginning of a creeping influence that will eventually undermine the role of human creators, Sony promised AI will only amplify human creation rather than replace it.
Speaking at the company’s latest earnings call (via Variety), Sony Group president and CEO Totoki Hiroki said: “Human creativity must remain at the centre. AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities.”
Sony Interactive Entertainment president and CEO Nishino Hideaki picked up where his C-Suite colleague left off. “Our goal is always to be the best place to play and the best place to publish,” Nishino said. “We see AI as a powerful tool to help us in this mission.”
The boss said the key gains will be in efficiency, allowing studios to push creative boundaries while staying within budget. Essentially, it’ll automate tasks that otherwise take forever. One example Sony is floating is a new hair animation tool that can render video footage of hair into 3D models.
“These practical applications allow our teams to spend less time on manual, high-effort tasks and to instead reinvest their time into building richer worlds and gameplay for our players,” Nishino said.
He added: “As AI capabilities evolve, the role of our creators will remain unchanged. The vision, the design, and the emotional impact of our games will always come from the talent of our studios and performers. AI is meant to augment their capabilities, not to replace them.”
Chris Smith
