Apple is quietly killing off 13 products – and some aren’t being replaced
New gear grabs the headlines, but a quiet cull is reshaping Apple’s lineup
March has been very busy for Apple. New iPhones, faster iPads, refreshed Macs, and updated displays have all landed in quick succession as the company celebrates its 50th anniversary.
Less obvious, though, is what’s disappeared at the same time – Apple has quietly stopped selling 13 products. Most are the usual clear-outs, removing the old to make room for the new. But a couple aren’t, and those are the ones worth paying attention to. But before we get to that:
What products is Apple no longer selling?
Below is the full list of discontinued products
- iPhone 16e
- 11-inch M3 iPad Air
- 13-inch M3 iPad Air
- 13-inch M4 MacBook Air
- 15-inch M4 MacBook Air
- 14-inch M4 Pro MacBook Pro
- 14-inch M4 Max MacBook Pro
- 16-inch M4 Pro MacBook Pro
- 16-inch M4 Max MacBook Pro
- Apple Studio Display (2022)
- AirPods Max (USB-C)
- Pro Display XDR
- Mac Pro
Most of this is standard, given the onslaught of new arrivals like the latest iPad Air, now running on Apple’s M4 chip and already smashing benchmarks.
Over on the Mac side, there’s the new MacBook Air with M5 processor, which brings a sizeable jump in performance too, with Apple claiming big gains in areas like AI workloads compared to older machines. It’s still the same thin-and-light design, just with a lot more headroom under the hood.
And then, of course, is the new MacBook Neo – a cheaper, colourful MacBook that’s built for more casual everyday use rather than power users. It gets the fundamentals right – light, well-built, perfectly capable for browsing and work – but the limitations, particularly that 8GB memory ceiling, are hard to ignore if you push it too far. Still, it earned a well-deserved five stars in our review.
On the phone front, the iPhone 17e sticks closely to the 16e’s formula, but adds practical upgrades like MagSafe and a newer A19 chip – the sort of changes that make it a more compelling option for anyone coming from an older iPhone.
And then there’s audio. The AirPods Max 2 finally bring Apple’s over-ears in line with the rest of the AirPods lineup, thanks to the H2 chip and a range of adaptive listening modes – even if wireless lossless audio is still missing.
All of which makes the bigger cuts stand out even more.
The Mac Pro, for a start, is gone completely. The Mac Studio now overlaps on performance, but it’s a very different machine. Smaller, sealed, and nowhere near as modular.
The same goes for the Pro Display XDR. Apple’s new Studio Display lineup is more capable than before – brighter, faster, and far more modern – but it’s not a like-for-like continuation of that large-format Pro Display.
There’s a quieter change tucked in alongside all this, too. Apple has stopped offering the highest RAM option for the Mac Studio. It’s still very much on sale, just without that top-end configuration – likely a knock-on effect of memory supply being pulled towards AI hardware.
A couple of older products are still hanging on, mind. The A16-toting iPad hasn’t been replaced yet, and the Apple TV 4K is still sitting there untouched.
And there you have it. While the list of discontinued products seems alarmingly long at first, the majority of it consists of standard replacements, with plenty of shiny new Apple gear for tech fans to sink their teeth in to.
Esat Dedezade
Contributor 
