This excellent 50in Sony 4K TV won’t stay this cheap for long

I’ve tested quite a few 4K TVs, and Sony is regarded as one of the best. The tech giant offers excellent picture quality and colour accuracy on its sets. Some of Sony’s previous TVs have actually won our awards for the best TV of the year. But, as good as they are, a new set can often be fairly pricey.

• Read more: Best mid-range TVs in 2025 for sharp pictures and serious value

That’s why there’s never been a better time to by a 50in Sony 4K TV, thanks to this limited-time promotion from EE. The excellent Sony KD-50X75WL 4K Android TV has been reduced by £130 – bringing the price to £369 from the regular ticket of £499. You can get this saving for today only (18 July) via the EE app, while stocks last. You don’t even need to be an existing customer! US shoppers, unfortunately, miss out.

The Sony KD-50X75WL is a 50in 4K smart TV that packs plenty of smarts. It’s got Sony’s X1 Processor under the hood, which means sharper visuals, punchier contrast, and colours that actually pop. Google TV is baked right in, so you get all your streaming favourites – Netflix, Disney+, Prime Video, YouTube, and more – without needing an extra box or stick dangling from the back.

Voice control with Google Assistant is on hand too, meaning you can shout commands at the telly. Sound-wise, you get the X-Balanced Speaker paired with Dolby Audio. It should sound fairly decent without you having to shell out for a soundbar straight away. And the design’s not too shabby either, with a slim bezel and modern aesthetic that’ll suit any room.

If you do miss out on this deal, don’t worry! EE has also reduced the top-rated Bravia 3, that we liked when we saw, for today only. It’s down to £549 from the regular price of £799 for the latest model – a deal you don’t want to miss.

• Related: How to buy a TV: what you need to consider when you’re looking for a new television

Connor Jewiss

About

Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around nine years now across the web and in print too. Connor has attended the biggest tech expos, including CES, MWC, and IFA – with contributions as a judge on panels at them. He's also been interviewed as a technology expert on TV and radio by national news outlets including France24. Connor has experience with most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he's a fan of gadgets of all sorts. Aside from writing, Connor is involved in the startup and venture capital scene, which puts him at the front of new and exciting tech - he is always on the lookout for innovative products.

Areas of expertise

Mobile, macOS, EVs, smart home