The Kazam Tornado 348 sounds like a superbike, but it's actually being touted as the world's thinnest phone, measuring in at a finger-cutting 5.15mm.
British manufacturer Kazam continues its tradition of decent specs at a friendly price by packing in a 1.7GHz octa-core processor, 1GB of RAM, an 8MP rear camera and a 4.8in 720p diplay - all for £250.
While a higher resolution screen would have been nice, 720p resolution at that size should, in our experience, still serve up sharp text and crisp photos and videos, as long as you're not actively looking for any flaws.
More RAM however, would have been nice, though presumably an extra GB was lopped off to help keep costs down.
The resemblance to a certain fruit phone is hard to ignore, but from the photos, the Android 4.4 KitKat-toting Tornado appears to look rather smart, with rounded corners and a minimalist rear.
We'll have to wait till we've got one in our hands to make a final judgement however, though we're looking forward to its arrival sparking off a wave of tests beggining with a banana and a chopping board.
Now if you'll excuse us, we've got a 6.9mm iPhone 6 to console ahead of the Tornado's mid-November release date.