Clear the walls! Samsung’s The Frame TV could go up to 98-inches for 2026
Samsung is reportedly planning an even larger version of its arty The Frame TV series. Could you find room for a 98-inch telly on the wall?
Samsung may be planning to launch an even larger version of its designer television range it calls The Frame. The sets, which are designed to fit amid a more arty aesthetic in the living room, are currently available in sizes from 43-inches to 85-inches.
However, according to a new rumour, the company is plotting a 98-inch version that could be revealed at the Consumer Electronics Show (CES) in January, the venue where Samsung and most of the other televisual giants usually reveals their best television sets for the forthcoming year.
The rumour comes from FlatPanelsHD, which has discovered a model number hiding within the manufacturer’s spare parts database. The model code LS03H signifies Frame TVs for 2026 (LS03F was the 2025 identifier) and the database shows a range from 43-inches to 98-inches.
I don’t know many folks with 98-inch pieces of art on their wall, so this would be striking, even with those gorgeous aesthetics acting as screensavers when viewers aren’t actively watching content.
In 2025 Samsung launched The Frame Pro, a supercharged version of the original based on upgraded Neo QLED technology. It meant brighter colours, sharper contrasts and richer blacks. It also had the NQ4 Gen3 AI Processor to help ensure static art displays looked lifelike. It also featured a Wireless One Connect box designed to ensure all those unsightly cables stayed out of the way.
Those features are likely to be retained on any 98-inch edition of The Frame television. We’re already looking at the wall and planning the perfect place for it. And saving the pennies required.
Chris Smith
