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Samsung puts its brilliant QLED tech in The Frame

Incognito telly range gets upgraded panels and a brand new size

If you want to hide your telly your best option is usually a blanket or a large cupboard. Instead of shipping either of those with each TV it sells, Samsung came up with The Frame – and the 2019 range will have a new improved 49in version. When turned off The Frame TVs display artwork and automatically adjust the brightness of the screen to suit the lighting conditions in the room. Coupled with their customisable bezels, when mounted on the wall they do a pretty passable impression of, you guessed it, a picture frame. The new models will also use Samsung’s QLED screen tech, so you’ll get a much more vibrant 4K HDR picture when the power button is pressed. It’s almost a shame to turn it off. The Frame range will be available later this month, with prices starting at £1300.

Profile image of Tom Wiggins Tom Wiggins Contributor


Stuff's second Tom has been writing for the magazine and website since 2006, when smartphones were only for massive nerds and you could say “Alexa” out loud without a robot answering. Over the years he’s written about everything from MP3s to NFTs, played FIFA with Trent Alexander-Arnold, and amassed a really quite impressive collection of USB sticks.

Areas of expertise

A bit of everything but definitely not cameras.

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