True to form, Philips has used its late Summer launch to showcase a duo of new OLED+ TVs with the 48, 55 and 65-inch OLED+ 936 (replacing the 935) sitting under the brand new range-topper - the 65-inch OLED+ 986.
Both feature the familiar Ambilight tech on all sides plus various high-end materials including steel, Kvadrat cloth on top and Muirhead leather. The speaker grilles now have a new micro-mesh material. The new TVs have the latest panels offering a 20 percent increase in peak brightness and boast the 5th generation of Philips' P5 image processor. As we've come to expect from high-end Philips TVs, they boast the best of Bowers & Wilkins audio, with a tweeter placed on top of the integrated soundbar (called 'Tweeter-on-Top' tech) to increase clarity.
The 986 even includes three 100mm mid/bass Bowers & Wilkins' bespoke Continuum speaker cones usually found inside Bowers & Wilkins' flagship speakers (including the flagship 800 Diamond setup used at Abbey Road Studios).
All the formats
HDR is very well catered for - In addition to HLG, HDR10 and HDR10+, the new screens support HDR10+ Adaptive to optimise brightness depending on the ambient light within your own room. There's a new Film Detection Mode that enables you to switch into Filmmaker mode or Home cinema mode. There's also a 'Dolby bright mode' for Dolby Vision-enabled video.
Gamers are also well-catered for, with HDMI 2.1, Variable Refresh Rate (VRR), AMD FreeSync Premium and Nvidia G-Sync. There's also Fast Motion Clarity for smoother image transitions, too. The 936 will be available in September, with the 986 following up in October.