Perhaps the Gemini deal isn’t the Apple AI partnership we should be focused on?
Apple may be basing the Siri revamp on Google Gemini, but internally, Apple reportedly prefers a different AI chatbot.
Apple ‘runs on Anthropic’ – the AI software company behind the consumer-facing Claude chatbot, according to a well-connected Apple Insider.
After Apple signed a wide-ranging agreement with Google for Gemini to power the new-and-improved Siri assistant coming this year, the new Bloomberg reporter claims to shed light on the internal AI tools Apple uses for product development tasks.
In an interview with TPBN (via 9to5Mac), Gurman revealed Apple has deployed custom versions of the Claude chatbot littered across its internal servers. Interestingly, Gurman says, Apple was so enamoured with Claude, it was initially planning to base the Siri revamp on Anthrophic’s platform. However, Google was cheaper. Much cheaper.
Gurman says: “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple’s doing internally in terms of product development and a lot of their internal tools.”
“They have custom versions of Claude running on their own servers internally, too. This Google deal just came together a few months ago. They were not going to use Google. Apple actually was going to rebuild Siri around Claude. But Anthropic was holding them over a barrel. They wanted a ton of money from them, several billion dollars a year, and at a price that doubled on an annual basis for the next three years.”
You can watch the clip in full below…
Apple and Google announced their alliance to power the new conversational Siri in January and we may see it previewed as soon as this February.
The statement read: “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalised Siri coming this year.
“After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.”
Chris Smith
