Samsung Galaxy S4 price revealed
The small print on a Galaxy S4 competition on Samsung's US site lists the S4 as having a US$580 RRP.
That's around £460 in British coinage but we expect the price to be a little closer to the £500 mark once it hits UK shores, thanks to the mysterious forces of US-to-UK price tweaking.
Still, the Galaxy S4 is cheaper than the US$650 iPhone 5, despite being the shinier, newer smartphone of the two.
We expect to receive more accurate UK pricing details closer to the Samsung Galaxy S4's April 26th release date, so stay tuned.
Read our in depth Samsung Galaxy S4 review.