Even after we tweaked the picture using a THX Optimizer disc, there were plenty of options in the settings menus to make the ZD9’s picture even better.

Our tips? Turn black enhancer, advanced contrast enhancer and auto local dimming to “low” to achieve those deep, intense blacks. It might swallow up some fine detail, but the alternative is slightly grey blacks.

We also favour the “Standard” motion option to smooth over the judders that can blight the ZD9’s natural performance, especially during panning scenes.

The ZD9 is a fine 4K upscaler though, with standard- and high-definition Freeview channels comfortable to watch. There are the inevitable fuzzy edges and drop in detail, but bump up the noise reduction settings to smooth over those old MacGyver episodes and it looks just grand.

Sony hasn’t put in much effort on the sound front, presumably assuming that owners will want to pair their expensive TV with an appropriately capable soundbar. We agree: the TV’s weedy sonic heft will definitely need a boost from the likes of the excellent Dali Kubik One.


It may sound like we’re being unfairly nitpicky over the finer subtleties of the Sony’s picture, but when you’re paying S$8999 for your gogglebox, you’d be forgiven for expecting perfection – or something very close to it.

And, really, there’s no escaping the fact that Samsung’s 65KS9000 offers a better picture at a much lower price.

There’s still plenty to adore about the Sony BRAVIA Z9D 4K HDR TV, though. It’s a lovely set, the world’s best video apps are at your disposal and the picture is still a knockout when you’re watching 4K films and shows. 

Tested for Stuff by the team at What Hi-Fi?

Buy the Sony KD-65ZD9BU here

Tech Specs 
Screen size
65in (also available in 75in)
Screen resolution
3840 x 2160
Yes (two pairs of glasses included)
Dimensions (without stand)
146.2 x 84.7 x 7.8cm
Weight (without stand)
Stuff says... 

Sony Bravia Z9D 4K HDR TV review

Stylish and slick with a stunning picture, but doesn't match the performance of some cheaper rivals
Good Stuff 
Stunning 4K picture with clean, crisp detail & good colour balance
Gorgeous design
Tons of video streaming apps
Bad Stuff 
Rivals offer better black depth and finer subtle detail
Motion isn’t stable
Reedy audio performance