There's so much to love about the Galaxy S7 - it was easily one of our favourite phones of last year.
The one thing we weren't so keen on, though, was the price. If you want flagship features, you've got to pay flagship money. Or do you? The Galaxy A5 is making me think that might not be true after all.
Here's a phone that costs half the price of its bigger, better brother, but keeps most of the bits we liked about it. That includes the signature Samsung design, plenty of performance, and handy little extras like water resistance to boot.
The price is right, too - making this the first Samsung mid-ranger in quite some time that's really deserving of your cash.
Samsung Galaxy A5 design
From the front, you’d have a hard time picking the Galaxy A5 from a line-up of Galaxy S7 phones - it might cost almost half the price, but it looks almost identical.
Flip it over and you can spot where Samsung has made savings, though. The glossy black finish is a magnet for fingerprints - the pink, blue and gold versions might fare better, but I haven’t fondled them to test the theory.
Still, you don’t spend a lot of time staring at the back of your phone, do you? From the front, it’s a real looker.
In the hand, the Galaxy A5 feels reassuringly weighty, and that 5.2in panel is pretty much perfect for a mid-range phone. It helps keep the bezels to a minimum, and means you can reach every bit of the screen without having to stretch out your digits. There’s no notification LED, though - something you get on the more expensive S7.
The metal frame stamps home the “premium” feel, and the whole thing is IP68 water-resistant too - not bad at all for a mid-range phone. You’ll be able to give it a dunking without too much worry.
You get the same physical home button as the Galaxy S7, which again doubles as a fingerprint sensor. It’s quick, yes, but not as lightning fast as more recent Huawei handsets. It’s flanked by light-up Recents and Back keys, reversed from the typical Android layout as we’ve come to expect from Samsung.
With a headphone jack and USB-C port at the bottom (making the A5 the only on-sale Samsung phone to have one at the time of writing, now that the Galaxy Note has been retired early), the speaker has been bumped to the right edge.
It’s an odd move, but means you won’t accidentally block it with your mitts and muffle the sound. Audio quality isn’t all that great, admittedly, but it gets the job done for YouTube clips.
Samsung Galaxy A5 display
My favourite part of the Galaxy A5? The screen, hands down.
AMOLED displays are usually the domain of expensive flagships, so it’s great to see one here. It has the punchy colours, incredible contrast and deep blacks you’d expect from the tech, only you haven’t paid through the nose to get it.
There are none of the overly vibrant reds and greens of years past, with images looking a lot more natural here. You can tweak the levels manually through the Display settings menu if you like, but it looks very good right out of the box.
AMOLED also means you get Samsung's power-sipping always-on display, which puts notifications and the time onscreen even when the phone is in standby. That should save you unlocking your phone every few minutes just to check whether that new email or Whatsapp message needs your immediate attention.
The 1080p resolution feels about right for the money, and should keep battery life in check by not pushing the CPU too hard. Text is easy to read, and you won’t notice individual pixels from arms’ length.
There’s just enough brightness to see what’s on-screen clearly when you’re outside, too, with excellent viewing angles. There’s a handy blue light filter for when the sun goes down, too. These sleep-friendly modes are becoming more common, but the sunset to sunrise scheduling seen here makes it a whole lot more useful.
Samsung Galaxy A5 software
Take the time to find them and you’ll uncover plenty more tiny tweaks that make Samsung’s take on Android Marshmallow an absolute pleasure to use.
Split screen lets you work on two apps at once, DPI scaling lets you squeeze more text onscreen at once, and even Touchwiz isn’t the chore to live with it once was. The newer, simpler look has been ported across from the Galaxy Note 7, along with a Settings menu that’s a lot easier to navigate now.
There aren’t anywhere near as many bundled apps as I’ve seen on older Samsung phones, and the ones that have stuck around look a lot more like Google’s own versions now, so you don’t feel like you’re missing out as much.
The one genuinely useful app is Software Folder, a locked location that holds passwords, documents and photos you don’t want anyone else to see.
Marshmallow isn’t the most up to date version of Android, of course. It’s a shame you don’t get Nougat out of the box, but at least Samsung has promised to deliver it before the end of the summer.