OLED TVs are the future and it’s a fact that’s as immovable as Mount Fuji.
Not only are OLED TVs clearer, produce better colours and offer greater power savings, they’re built to let you fully appreciate life’s rich beauty.
Knowing the difference between 4K and full HD, understanding why you should take the OLED route sounds like a daunting task. But it’s also vital to know what you’re buying into before you spend your hard-earned salary on a brand new TV. That, and the fact that you can confidently walk into a store, share pointers with the TV guy and prove that you’re no chump when it comes to choosing a TV.
So let’s start you off with the most important question - why should you care about 4K?
In the year of OLED Display
You would think that owning a piece of future tech like the latest 4K OLED TVs would cost you an arm and a leg. After all, every single breakthrough TV in history, from the early days of CRT TVs through to flat LCD screens came with a huge price tag.
But things have come a long way since the late 1960s. Back then your space-hogging CRT TVs took up a massive 399mm of your living room space. That was 4m of wasted real estate, not to mention it was also ugly as heck and cost a fortune.
Without it we wouldn't have seen our TV's evolve from a 101mm thick screen ten years ago to today's 2.57mm insanely slim LG Signature OLED TV. That's a 15,500% reduction in its side profile. Take a moment to appreciate the amazing feat that’s been achieved. That's on top of the advances in display technology, which also impress thanks to a wider colour gamut, better contrast and HDR technology.
We've clearly come a very long way from the early days of vacuum tube TVs, through flat plasma screens, space-saving LCD and LED TVs, to the almost unbelievable, yet very real, OLED panel used in the LG Signature OLED TV. Today, watching a TV that’s as thin as four credit cards stacked together isn’t something you'd read about in a science fiction novel, it’s a reality.
The OLED experience
Your sofa is wide, able to seat at least four friends as you go on a Game of Thrones binge session or gather to catch that late night match at the European Championships. Who gets to sit in the middle with the best view and who’s relegated to the edge of the sofa? It doesn’t matter. Not with the LG Signature OLED TV. Because whether you’re late for the show or just want some personal space, one thing stays constant - the viewing experience.
Contrary to what you might believe, the thin and flat LG Signature OLED TV delivers the same vivid viewing experience, certainly a more appealing option than having to fight over the middle seat to get the best view on a curved screen.
Fact: picture quality at a 60 degree angle is 12 times more accurate on a flat OLED TV compared to a conventional LCD TV.
Likewise, don’t be shocked if you can’t figure out what’s real and what isn’t when you’re playing FIFA 16 on an OLED TV. Verdant pitches so lush and green, you think you’re watching a real match being played. So smooth and free from jaded images when you watch Cristiano Ronaldo doing his tricks at the current Euros, you'll truly believe Clear Motion is 1000 times smoother than old-school LCD TVs.
And it's not just that the picture is clearer and smoother, it's also much more vivid and realistic. See, the thing about colours is that even though the basic red, green and blue constitute the full spectrum, each has varying shades. Thanks to LG’s Color Prime Pro technology, you can actually experience more than 50 shades of gray on the LG Signature OLED TV. The advanced tech behind Color Prime Pro magnifies the range of colours on the screen, rendering a wider range of hues and shades.
Fact: Color Prime and Billion colors technology have improved, think enhanced colours by at least 130% compared to LG's non-colour prime TV line-up.
It’s pretty annoying when you can’t really see what’s going on in the darker scenes of your favourite prime time series. Bump up the brightness on an LCD TV and you’ll just find a smudge of white washing across the screen or even creating an unintended halo effect.
But you can eliminate those problems with an LG Signature OLED TV. Because it delivers the truest black backgrounds you’ll ever see, expressing 200 times deeper black than traditional backlight-enabled LCD/LED screens. That means you’ll get to enjoy the movie as it’s originally intended in all its dark, contrasting glory.
Achieving true black is an easy task for the LG Signature OLED TV. In fact, it’s built just for that. For one, OLED pixels emit light rather than rely on a backlight to deliver its colours. The biggest advantage, however, is that each pixel can also be switched off. That means if a particular area needs to stay dark, it’s just a simple matter of turning off that pixel. Absolute. Black. No danger of a messy backlight leaking onto another pixel or creating an unwanted halo effect and messing with the pure darkness.
On the other end of the spectrum, the LG Signature OLED TV is also a brightness guru, enabling up to 20 stops of colour brightness. In contrast, your ancient LCD TV, which lacks the deepest blacks, can only go up to 14 stops of colour brightness.
On the other end of the spectrum, the LG Signature OLED TV is also a brightness guru, enabling up to 20 stops of colour brightness. In contrast, your ancient LCD TV, which lacks the deepest blacks, can only go up to 14 stops of colour brightness. Talk about dull.
A work of art
Big. Clunky. Obvious. Three unflattering words to describe the TVs of yesteryear. With the LG Signature OLED TVs, you get a thing of beauty. Stack four credit cards beside it and you’re in for a surprise at how thin the LG Signature OLED TV is. How thin, you ask? A mere 2.57mm. You’ll be forgiven for mistaking the wall-mounted TV for an art canvas. On top of that, the space-saving design also makes the most out of the prime real-estate space in the living room.
But more importantly, you don’t have to worry about an OLED TV upsetting the balance of your otherwise minimalist living room setup. The ground-breaking design enhances your living room - a natural fit that complements the sophisticated look of any home.
Doing away with a backlight is one of the biggest benefits of an OLED display. Because without an additional layer of lights, such OLED displays effectively go on a slimming regime. The panel is much thinner and lighter and thin is always good. Just look at a wall-mounted LG Signature OLED TV. So seamless, it feels as though you’re looking at a picture on glass.
Perfect HDR with LG OLED TV
If there’s one thing to be thankful for, it’s the inclusion of high dynamic range (HDR) technology in the LG Signature OLED TV. Oh, you're not just getting the standard HDR10 on the LG Signature OLED TV. You get that and Dolby Vision, which delivers unparalleled image quality by merging HDR and a wide colour gamut in the LG Signature OLED TV.
Fact: No other TV brands in Singapore currently supports both Dolby Vision and HDR 10 format.
Not forgetting the built-in ULTRA Luminance technology that improves the extended expression range of brightness and an enhanced contrast ratio. With it, even the darkest scenes show a tremendous level of detail.
Unlike the early days of 4K when there was just nothing to watch, Dolby Vision ensures you can enjoy a plethora of HDR-ready movies. On the home front, the LG Signature OLED TV plays nice with every single Singapore TV offering that supports HDR format.
Big Hollywood studios, including Warner Bros., Sony Pictures, Universal Pictures and Metro-Goldwyn-Mayer Studios, are also joining the HDR party. Essentially, there's no lack of great content to savour when you buy a brand new LG Signature OLED TV.
A smarter webOS
Smart TVs should do exactly as they promise - be smart about doing things, efficiently and swiftly. The exact promise that is delivered by LG’s webOS, a very simple and elegant user interface for the LG Signature OLED TV.
Now in its third iteration, webOS 3.0 delivers a seamless experience, optimising menus that gather your favourite apps and settings on the Launcher Bar also add to the convenience of launching whatever you want with a quick click of the remote.
webOS 3.0 is pretty smart to even tell the remote to speak with consoles plugged to the LG Signature OLED TV and control them. A work of art and technological marvel, because why bother with multiple remote controls when LG gives you one to rule them all? It's also unbeliveable easy to just scroll, click and play. Three simple steps and you're on your way to binge-watch Daredevil on this Netflix Recommended TV.
Something that have taken you forever if you were stuck with your old TV.
Feel the sound
Ever turned your head to “look” for a sound while you’re watching a movie? You aren’t the only one. While this is mostly true if you have a solid sound system rather than the standard TV speakers, LG has challenged this claim.
The reality is, you can see sound as much as you can view the vivid colours and amazing details of the screen. LG’s ULTRA HD TV, which delivers sounds that are equal to its visual prowess. Using harmon/kardon speakers, the LG SIGNATURE OLED TV creates a multi-channel speaker system. As a further sonic boost, the forward-facing drivers deliver accurate audio straight towards you. No audio bouncing or poor acoustics. You don’t even need a sound bar to right the wrong from substandard TV speakers anymore.