The last time we caught up with Vitaliy Nechaev and Vostok VR, the team was looking to give audiences a new way to experience 360-degree movies in immersive VR through the Chameleon VR app.
Since then, our friends at Vostok VR has produced a large-scale VR (virtual reality) drama with Mediacorp and is beginning to spread the power of 360-degree videos in Malaysia and Korea.
We’re not talking about VR videos of girls dancing to K-Pop, but really cool and creative ideas that let you feel immersed in the storytelling - that’s how Vostok VR aims to grow the VR landscape. Like a 360-degree documentary or horror movie that puts you in the setting, creating awareness or scaring the heck out of you - the possibilities are endless.
Most recently, Vostok VR collaborated with Red Dot for a creative VR experience that bridges the gap between Red Dot Museums in Singapore and Essen, Germany - showcasing the wide potential of 360-degree VR videos has to offer for just about anyone.
What is Red Dot?
Red Dot is an international product, communication and conceptual design prize awarded since 1955 - where winning products are exhibited at the famed Red Dot Design Museum in the historical Zollverein Coal Mine Industrial Complex in Essen, Germany. The SIngapore office, opened in 2005 is focused on conceptual designs.
The Red Dot Design Museum in Singapore moved from its iconic location in 28 Maxwell Road to the Marina Bay City Gallery, just outside Marina Bay Sands. Besides the exhibits, winners’ designs are incorporated into parts of the museum - the light installation, flooring, ceiling at the first floor and at the cafe, the chairs you sit, the mug you use - the whole idea is for visitors to enjoy good design beyond the gallery. It’s a full-on design of the future experience.
To bridge the 12 hour distance between the two Red Dot German and Singapore museums, Vitaliy and the team at Vostok VR conceptualised a storytelling 360-degree VR experience for Singapore visitors to immerse themselves in the historical Zollverein Coal Mine Industrial Complex - giving you a feel of the Essen museum without stepping a foot in there
Experiencing the Red Dot Design Museum, Essen
Vitaliy and his team worked once again with Singaporean poet, Marc Nair (who he’s worked closely on several 360-degree video projects like Abandon) not just to document how the museum looks, but to convey the atmosphere of the museum through the use of VR and 360-degree video.
As you sit and feel yourself looking around you, taking in the sights of the many products on exhibit, Marc’s poetry ties-in and completes the storytelling experience. Trust me when I say you will want to go once more just to admire the wonderful products and admire the stunning architecture of the museum itself.
As it was an old building, Vitaliy shared some of the challenges the team faced throughout the four-day shoot, which included hiring a expert who works in dangerous areas just to place the camera at certain spots to get the right shots for the video.
It is a novel and artistic way of showcasing a museum, and something that museums like Red Dot are beginning to venture into - Vitaliy and the VostokVR team are looking to explore similar projects like this in future as they bring 360-degree video and VR into the mainstream.