Apple Music has exploded all over Apple devices like a burst musical salami, and now demands exclusive access to your ears. But is it any good?
Well yes it is. Very good in fact, especially compared to most newly launched bits of software.
That doesn't mean it's quite perfect yet though - so here's our list of the things it gets right and those it gets a little bit wrong...
5 THINGS WE LOVE ABOUT APPLE MUSIC
1. It has playlists with a human touch
It turns out at the heart of Apple’s aluminium-framed iRobot, locked in the White Room, is the beating heart of a human.
We were pretty sceptical when Jimmy Iovine rambled on at WWDC 2015 about people being at the heart of Apple Music, and Apple’s claims that algorithmic playlists are a bit obvious and rubbish. It turns out Apple may have a point.
We’ve aleady spent a quite frankly ludicrous amount of time delving into playlists based around other things we like, and they’re full of greatness.
More to the point, they feel like they’ve been made by people who love the same music you do. And even indie bands get a look in — Wire, for example, have a bunch of Apple-curated playlists at launch. It's not just about U2 versus Coldplay.
2. It's really well stocked
Safe to say, we weren’t really expecting Apple Music to launch with only Trent Reznor’s albums, but there had been all the usual rumours about labels grumbling, and then there was Taylor Swift facing off against Apple SVP Eddy Cue (and winning).
As it turns out, Apple Music’s catalogue is huge. It has holes: The Beatles and Prince, for example. But there are 30 million or so other tracks to serenade your ears with.
(And if you get desperate, there’s always Glee Sings The Beatles, and, er, Jazzy Jeff and the Fresh Prince. We’re pretty sure those are similar to the aforemen