Call us psychic, but we can sense your seething rage at how much SingTel’s going to charge you to watch the World Cup. S$112.35, inclusive of GST.
No, really. We’re not kidding. The telco just announced that it's signed a deal to bring the 2014 Fifa World Cup Brazil to our shores. But only if you fork out this one-time fee.
Or, you can watch the World Cup at no charge. Well, not exactly, since you’ll need to sign up or recontract your existing Gold Pack or mio Stadium+ plans.
Four years ago, SingTel started an early-bird discount for its World Cup package, priced at S$70.62 with GST, followed by S$94.16 with GST for late subscribers. By the way, football fans only paid S$26.25 to watch the World Cup in 2006 with StarHub, and S$15.75 if they were a Sports Group subscriber. Talk about massive inflation.
On the bright side, you’ll get to view all 64 matches from your tablets and smartphones through SingTel’s mio TV GO app. Oh, and multi-camera views too, just to see the players from different angles.
If it’s matter of principle for you not to pay through your nose, the good news is, SingTel is finalising a deal to air key matches for free, both on TV and mobile devices.
Meanwhile, we’re checking with both SingTel and StarHub if the cross carriage rules apply for the World Cup, and if there’ll be any early bird discounts.
Update at 7.52pm: SingTel confirmed that the cross carriage rules apply, so customers who sign up or re-contract the Stadium+ package from either SingTel or StarHub will enjoy the offer. No early bird discounts will be offered.
Update at 9.09pm: Bad news, everyone. Unlike the Barclays Premier League, StarHub won't be offering a rebate for the cross-carried content. "The rebate was intended to help our customers, but it has inadvertently encouraged our competitor to continue making higher exclusive bids, which in turn, further inflates the cost of sports content," said StarHub's chief marketing officer Jeannie Ong.
The service provider also raised its concern, stating that it "sets a precedent for operators to acquire exclusive content at high prices to lock customers into extended contracts, which runs counter to the cross-carriage regime’s objectives."