Watch out, GoPro: HTC may be about to launch an action camera

UPDATE 25/09/14: HTC has just teased the device in a video
Reports claim HTC is about to launch an action camera

HTC is holding an event in New York on 8th October, and now that we’ve seen the invitation we don’t think it’s going to be the HTC Nexus 9’s big debut – we think it’s going to be the company’s first camera.

HTC has named the event “Double Exposure”, suggesting it’ll be based on imaging technology of some kind. And now Bloomberg is reporting that the firm has been developing a 16MP “tube-shaped” camera that will connect to Android and iOS smartphones via Bluetooth and Wi-Fi.

READ MORE: HTC One (M8) review

HTC's invitation hints at photography-related revelations

It sounds a bit like the Sony QX camera range (which was just updated last week with the addition of two new models), but Bloomberg’s report claims HTC is taking a slightly different tack by concentrating on video capture and simplicity – and by being waterproof.

Essentially, it sounds like HTC may have developed a smartphone-friendly action camera – a rugged GoPro competitor that’ll work with other manufacturers’ devices. Of course, it’ll also take stills (video cameras don’t need a 16MP sensor), and could represent an simple option for owners of the HTC One and One (M8) looking to improve those phones’ rather disappointing photography capabilities.

We’ll be at the event to see precisely what HTC has in store for us, so stay tuned for updates.

[Source: Bloomberg]

Update 25/09/14: A video teaser released by HTC suggests that the product is indeed a waterproof action camera. Entitled "Something Remarkable Is Coming", the New York-set clip showcases, among other things, underwater and slow motion footage. Watch it below.

READ MORE: GoPro Hero3+ Silver Edition review