For the longest time ever, Singapore has been subjected to the whims of three incumbent Internet service providers (ISP) - SingTel, StarHub and M1.
But that oligopoly will soon change, says MyRepublic co-founder and CEO, Malcolm Rodrigues at Startup Asia 2014.
The Internet Service Provider (ISP) has been challenging the giants on their turf by offering insanely fast connection speeds at ridiculously low prices. Case in point, MyRepublic’s 1GBps plan costs only S$50, while the existing players haven’t matched this offer. Yet.
Rodrigues, however, highlights that it’s not their competitive pricing, but its value-added services, that differentiates it from others.
Its Teleport service, which allows users here to access geo-restricted video services such as Netflix and Hulu, will cause disorder in the current telco space. MyRepublic notes that personal consumption of content is changing, and with it, delivery models should change too.
“Our move is not a stab against SingTel or StarHub. They operate in a form where a family gets together around a set top box, but it doesn’t happen that way anymore; it’s now all about personal consumption and we have to deliver what people want on any of their devices,” he said.
“It’s now all about being connected and the Internet is becoming more and more important to people as compared to having a TV,” Rodrigues quipped.
With word that MDA will empower content owners with more powers to block file-sharing sites, VPN services will be the next best option for users to get their content, even if it costs more per month.
The ISP, which is adding about 200 new customers every month, plans to create an app for Teleport in its short-term plans, which’ll allow users to access content on their mobile devices. Its expansion plans also include a base in New Zealand by the end of this year.
But if MyRepublic’s services don’t manage to shake up the market, maybe it’ll take a fourth telco to create a more competitive environment.