Selfies - you can't run from them. While self-portraiture is nothing new, the digital age has made the act of taking a photo of yourself something trendy and thus Samsung attempts to ride that trend with its new A-series phones.
The A3, A5, and A7 launched in Singapore are, specs-and-pricewise, rather middling. Both phones come with a 1.2GHz quadcore processor while the A7 packs both 1.5GHz quadcore and 1.0GHz quadcore processors. Both however are optimised for selfies with 5-megapixel frontfacing cameras. So no crappy selfies here.
Selfies but not much else
The A7 is the flagship for the range, with a 5.5-inch super AMOLED display to the A5's 5-inch and A3's 4.5-inch screen. Also bigger on the A5 and A7 is the megapixel count - 13 to the A3's 8.
Samsung's 'special sauce' for the A models is its selfie modes: wide selfie, rear-cam selfie and image beautification. The A5 and A7 also have multi-screen capabilities, which is missing from the A3.
Another key differentiator is battery size: the A7 and A5's bigger 2600 mAh and 2300 mAh batteries (respectively) will give you more selfie power as compared to the A3's 1,900 mAh.
The range is squarely aimed at the youth market and "designed for consumers to have fun", says Samsung.
For the non-selfie obsessed, it is hard to recommend the Samsung A5 considering both the Lenovo Vibe X2 and the Honor 6 offer high-end specs for much cheaper.
The Samsung Galaxy A5 retails for S$598 while the A3 is going for S$448 and available from 16 January at all Samsung's official distributors and retailers.
The Galaxy A7 will make an appearance later this quarter. Pricing to be updated when we get wind of it.