Don’t pit Oppo against any of the Chinese vendors. That’s the message Oppo Singapore CEO and managing director, Sean Deng, wants to get across.
Deng gets confused why people associate Oppo with Chinese companies since Oppo Digital was registered in the US in 2005, and is wholly US owned. In addition, he claimed every single component of its smartphones isn’t made in China.
According to Deng, the entire DNA for Oppo is different from other manufacturers as other vendors see a gap in the market and target that market with their mobile offerings. But for Oppo, he said it makes devices based on what the customers need.
“We’ve had a totally different vision from the beginning. We want to establish ourselves as a high-end brand that generates premium products and components to match the high price on our mobiles. Of course we can make a $100 candy bar phone but we don’t take the easy way out,” he said.
He also highlighted that the supply chain model of Oppo’s is more similar to that of Apple than other Chinese manufacturers.
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There’s now an experience store
And to prove it’s just like Apple, it’s also lifted the veil off its first flagship store in Singapore where you can test drive a wide range of its smartphones together with other Oppo audio and DVD products. Yes, those were the technologies the company started off with.
Located in the heart of the city at Suntec City Mall (Tower 3, #01-627), the retail store stretches up to 2200 square feet and the grounds will also be used to organise bi-monthly workshops for its fans (named Ofans) to meet with the Oppo team and learn more about its smartphones.
Deng added that the opportunity to introduce the flagship store entrenches the brand experience for the local market. “As a new brand in Singapore, it makes more sense for us to have a hub that provides services in addition to our mobile offerings. It’s to create a wholistic shopping experience for our customers.”
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