Lenovo launches massive 6.8in Phab Plus in Singapore

It hits retail stores and Comex 2015 mere hours after being announced at IFA 2015

Nope, that’s not an iPhone 6 Plus Plus. It’s Lenovo’s Phab Plus, and it seems to borrow liberally from the product it’s aiming to take market share from.

Recently unveiled just yesterday at IFA 2015, it marks Lenovo’s entry into the phablet market, and they’re literally going big with it.

It’s not the only familiar-looking device they unveiled in Berlin either, which could bely a new product strategy – literally give people what they’ve shown they already want.

More tablet-phone than phone-tablet

Lenovo thinks they’ve hit the sweet spot in terms of phablets with the Phab Plus’ 6.8in Full HD screen.

Even larger than Sony’s 6.4in Xperia Z Ultra from 2013, the Phab Plus is practically a 7in tablet with phone capabilities, which isn’t a particularly new concept. Many of Asus and Samsung’s tablets have had call capabilities for a while now, after all.

However, that’s not to say the Phab Plus isn’t without its merits. It’s not too expensive at just S$499, which isn’t bad value given its metal casing and *ahem* sleek looks.

It’s main feature is obviously its 326ppi Full HD screen, which is both large and sharp enough to make videos look pretty for your viewing pleasure.

That can’t compare with smaller phablets such as the 5.7in Samsung Galaxy Note 5 with a QHD 2K display and 518ppi, but it’s also less than half the price yet larger, so I suppose it all balances out. On the audio front, the phone is rocking Dolby Atmos for greater oomph.

As far one-handed usage, Lenovo’s added a one-handed mode that snaps to whichever side you tilt the phone towards, which could come in handy in a pinch.

Plus, it’s equipped with modern conveniences to take care of your daily smartphone needs. There’s a Snapdragon 615 octa-core processor and 2GB of RAM, 13MP camera and 5MP rear/front cameras, Dual SIM with 4G LTE (only one SIM can go 4G at a time though), Android 5.0 Lollipop, and a 3500mAh battery.

The Lenovo Phab Plus is currently retailing for S$499 at major stores in grey and gold.