Have you seen Google’s new logo?

Here's a hint: it’s been tweaked ever so slightly
Have you seen Google’s new logo?

Now, if you’ve been using Google as a search engine just as much as we have (we look at it on a daily basis), you would have seen Google’s updated logo.   

Okay, we’re lying. Even our Google adjusted eyes couldn’t make out that difference, and here’s why; the giant search engine made a diminutive change to its official emblem over the weekend.

And by diminutive we mean minute changes – so minute that you’ll need a pair of binoculars to see it, if not, it goes unnoticed.

According to Google, what’s been done is this; the second ‘g’ and ‘l’ have been shifted to make the symbol appear nicer. The letter ‘g’ has been moved to the right by a pixel, while the letter ‘l’ was moved down as well as to the right by a pixel.  

This tweak is known as the kerning adjustment in typography.

According to a Redditor that was first to point out the change over the weekend, “the bottom of the 'l' and 'e' did not line up horizontally and that, my friend, must have driven some design employee crazy".

So many changes

Have you seen Google’s new logo?

Gizmodo published the change and got a statement from Google, which read "great to see people notice and appreciate even single-pixel changes—we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution".

Here are some fun facts for you about Google’s logo: Google has actually made several changes to its emblem since it started in 1998; to be exact, it’s three alterations. The first was made in November 1998, meaning the logo remained as it was on launch date for only a mere two months. This amendment stayed on till July 1999.  

The second change was made in August 1999, and that variation stayed constant until, well, last weekend.

And of course, not forgetting the constant change it makes to incorporate doodle versions on the search page to make it seem more educational and interactive.

Which raises one very important question – is Google dissatisfied with its logo?

[Source: Adweek and DNAIndia

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