As much as we love Google Glass, there's no getting around the fact that you look a bit, well, ridiculous when wearing it.
You're likely to be on the receiving end of many an awkward stare every time you don the smart specs on in public, and for many, this awkwardness will be a barrier too big to overcome.
Google currently offers a range of frames and colours for its Glass Explorers but that's not enough if it wants to capture the fashion-conscious mainstream.
That's why Google's latest move to partner up with luxury eye and sportswear brand Luxottica, is a welcome step forward.
Owner of brands including Oakley and Ray-Ban, Google is betting on the fact that Luxottica has the expertise needed to refine and tweak Glass and its accessories to make it slightly more palatable for the average person to wear.
Google also plans to make use of Luxoticca's retail and distribution network, bringing Glass to as many people as possible.
It's too early to tell when we'll be walking around with clever aviator's on our faces, but we'll keep you posted with more info as and when we get it.
In the meantime, feel free to read our behind-the-scenes look at what smart wearable tech Oakely is currently working on.
[via Apple Insider]