Mark 9 June on your calendar, make a reminder on your phone, or do whatever you need to remind you to take advantage of GrabTaxi’s free taxi ride day.
Just to make things crystal clear, the ride isn’t free per se; it’s capped at S$15 regardless of the distance (terms and conditions apply) and it only applies to all new GrabTaxi users in Singapore.
If you’re an existing user, don’t throw a tantrum yet – there’s something for you too. You can look forward to winning some attractive gifts when you make bookings in June. Now what exactly is being given away is still unknown as these promotions will be announced on GrabTaxi’s Singapore Facebook page later.
A success story
As it is, the GrabTaxi app has been downloaded onto more than 1.2 million mobile devices in more than 15 cities within the region, and in April alone, it experienced a 38 per cent increase in the number of rides on the GrabTaxi network.
GrabTaxi has also raised more than US$15 million in Series B funding, so some of that money is surely going to this GrabTaxiRide Day. The funding will also be used for social initiatives to amp the welfare of its taxi drivers, while building loyalty and retention. These initiatives will slowly be rolled out in stages across the next quarter.
Through these initiatives, it expects its current 20,000-odd registered taxi driver base to multiply such that one in two active taxi drivers in the region will be on the GrabTaxi network by the end of 2015.