Consumers are a fickle bunch. Because recent data from analyst firm IDC revealed some interesting and unexpected results from the first quarter of 2016.
For one, the hot favourite China brand Xiaomi is nowhere in the list. Rather, two other relatively unknown Chinese companies have made the cut. While you might have heard of both Oppo and Vivo, they're probably not the first names you think of in a top five listing.
The list still puts Samsung as the worldwide market leader in sales number, aided in part by the launch of the Samsung Galaxy S7 and Galaxy S7 Edge just before the end of March. Apple is trailing behind at a close second, though its recent quarterly earnings call has shown a year-on-year decline for their iPhone sales.
Where are the HTC, Sony and LG mentions? Not in the top five. Instead, the third spot goes to Huawei, followed by Oppo and Vivo in the fourth and fifth place respectively. This marks an interesting turn of events, with three out of five of the top selling smartphone makers hailing from China.
If anything, the recent shift in favour has shown one thing - change is the only consistent. While companies like Xiaomi might have an insane following, both within its domestic market of China and outside of it, there's no guarantee that it won't be blindsided by new entrants in the market.
Likewise, even if you've been a staunch Apple or Samsung fan, you might find yourself wondering if you should be taking a long hard look at Oppo and Vivo, because if they're selling enough to reach the top five list, there's probably something you've missed.