As promised, BlackBerry launched its Classic handset today, which blends the company’s iconic design philosophy with upgraded internals. It’s shipping in North America, and is also available in Singapore right now.
The company held a launch event in New York City, and interested parties purchase it without contract for S$598 or through the three telcos (M1, SingTel or StarHub) with a two-year plan.
The BlackBerry Classic aims to recapture the spirit of the company’s past core devices before it haphazardly tried to reinvent itself, featuring a full QWERTY keyboard with navigation keys along with a 3.5in 720x720 display and a hearty 2515mAh battery.
It arrives with BlackBerry 10 installed, which helps provide some levels of functionality that the old-school BlackBerry phones could never offer - like BlackBerry Assistant voice control, and the ability to download and run Android apps via the Amazon Appstore.
Additional words by Tein Hee Seow