This week marks the beginning of All That Matters, an annual event that explores the trends behind social, digital and music. Oh, and you'll get to see your favourite YouTube celebrities too. Not through a screen, but in real-life.
International YouTube stars with millions of subscribers like Ryan Higa, David Choi, IISuperwomanII, Bethany Mota, and Jenna Marbles (just to name a few), will be gathering in Singapore. Yes, you can finally see them and perhaps even sneak in a selfie with them. If you’re after some local talent, Dee Kosh, ShiGGa Shay, TreePotatoes, and XiaXue will be rocking the stage too.
To catch a glimpse of them, the Singapore leg of the YouTube Fan Fest is held from 24 and 25 May, at *SCAPE.
Music goes live and it matters
For non-visual creatures who prefer to hear some sweet tunes, there's also Music Matters Live, which features over 60 bands from 18 countries performing at Clarke Quay from 21 May to 24 May. Just hop over to the various bars, park yourself with a drink and enjoy acts by Singapore's Ming Bridges, Ying Hao, Malaysia's Kyoto Protocol and other international acts over the four nights.
Other things that matter
Of course, there’s also the serious side to things that matter – the YouTube Fan Fest and Music Matters Live is just a part of All That Matters 2014.
If you want to know gain some knowledge about the digital, music, and social space, this three-day event is for you. You’ll get to pick the brains of top executives from Samsung, HBO, Google, Getty Images, Deezer, Nokia, Hootsuite, Yahoo Singapore, and many others.
Some of the key sessions include a look into the gaming industry with Rovio Entertainment (you know, the guys that made those Angry Birds), a conversation about the music space with a YouTube executive, and a peek at the future technologies for Asia with SingTel.
Sounds pretty awesome? Digital, Music, and Social Matters runs from 21 to 23 May at the Ritz-Carlton Millenia Singapore. Register and book your tickets here to avoid disappointment.