E is for...
Another familiar face on stage in Apple’s keynotes, Cue is the senior vice president of Internet Software and Services. This means he’s the one who takes care of — and the one who talks about — the iTunes Store, the App Store, the iBookstore, Siri, Apple Maps, and iCloud.
iOS has customarily been a closed system, but it’s recently opened up to developers for deeper integration with third-party apps. This means you can access features from other apps on Apple’s native apps, and vice versa.
It also means you’ve got more options on where to share your content via the Share sheet, which used to only contain certain social media networks. Documents can also be opened, shared, and edited more easily between different apps, so working on your iOS device just got a lot more convenient. You could even edit your pictures straight from your Photos app with third-party editing tools.