Newsflash: if you're looking for the Uber app on your phone to hail a ride, it looks like this now.
Yes, that isn't a banking app you've downloaded and forgotten all about onto your phone. Neither is it a science-y educational app for high schoolers. It's Uber's new look.
According to them, they've moved from being people-deliverers to becoming product-and-people-deliverers. Thus, their logo has to evolve to include something about "bits + atoms" in their new logo. You're going to have one heck of an explanation to give every time, Travis, with no 2 minute and 31 second-long video to aid you. Good luck!