Ahh CES, that yearly event where tech companies attempt to one-up each other with all manner of circus tricks. Some work. Most don't.
Their bag of tricks typically include celebrities, brash brand personalities, and that one unexpectedly variable factor - technology itself. After all, you can't pay tech to behave.
To help you better understand the increasing difficulty of standing out in Las Vegas each year, here are 9 of the most memorable CES moments in history in no order of fail factor.
Tweet Choir (Microsoft 2012)
To commemorate Microsoft’s last keynote at CES, the brand decided to end festivities with a gospel choir singing choice Microsoft-related tweet bits. What. Just. Happened?
Best bit: When it ended.