Zune sure won’t PlaysForSure

So, you like the sound of Zune. But what if we informed you that it won’t play any DRM-ed Windows Media songs you’ve bought from Tesco, Napster and HM

So, you like the sound of Zune. But what if we informed you that it won’t play any DRM-ed Windows Media songs you’ve bought from Tesco, Napster and HMV over the past few years?

That’s what the blogger working on Microsoft’s iPod-slaying project has just told us. Buried away in a comment thread on Zune Insider last Thursday, he said outright that ‘Zune is not a PlaysForSure device’, meaning any music you’ve bought from today’s Windows Media-powered download stores won’t work on the next gen gizmo.

Instead, Cesar Mendendez - AKA Zune Insider - says the new music player will be ‘unique’ and Microsoft will continue to support PlaysForSure.

It sounds like madness to us. First, Microsoft stands to rile millions of punters – us included - by rendering their music collections obsolete. Plus, if it does quietly sideline PlayForSure and spend billions plugging a shiny new music player, it’s likely to seriously anger its old hardware chums such as Samsung, Creative and iRiver.

And, finally, in other Zune news: Microsoft bigwig Robbie Bach made a speech last week bigging up the community element of Zune’s music store and the ability to play home-made videos as well as iTunes-style paid-for TV clips and movies.

Expect more as we get drip-fed from Microsoft’s PR teat.