Xbox Live is offering its first downloadable music videos thanks to a significant deal between Microsoft and Epic records.
The agreement will see free, high-def videos from 12 ‘up-and-coming’ artists appear over the next year in ‘Artist of the Month’ (AOM) slots on Xbox Live. Don’t expect unsigned indie bands to be on show though – the first AOM is Natasha Bedingfield (above).
Alongside the videos you’ll also be able to enter monthly sweepstakes for a chance to play the featured artists in a ‘Game with Fame’ session.
The new content won’t impress the NME fraternity, but the move is hugely significant – it’s the first time music material has been available for download outside of a PC, and should be followed by an avalanche of similar extras.
Microsoft has got seven months to build up its library of content before the PS3 and its online ‘HUB’ launch, which is enough time to hopefully stock it out with digital music tracks and even movies.
Although this would leave Sony playing catch-up, Sony has curiously had a hand in the new Xbox Live content – Epic records is a subsidiary of Sony BMG, which it half owns. Well, if you can’t beat ‘em…
Xbox Live preps spectator seats