Xbox 360 with Blu-Ray incoming this September?

File this one under distinctly unlikely rumour mongering. According to China’s Economic Daily News and DigiTimes, a company going by the name of Pegat

File this one under distinctly unlikely rumour mongering. According to China’s Economic Daily News and DigiTimes, a company going by the name of Pegatron Technology has secured a deal to put together Xbox 360s with Blu-Ray under the hood.

Apparently, the devices will start to find their way into stores into Q3 this year. That flies right in the face of Microsoft’s categorical denial, just a month ago, that Sony’s hi-def tech would never make it onto their next-gen hub.

"Our belief was that in the lifetime of the Xbox 360 we were going to move to this online world and online distribution for content outside gaming,” Neil Thompson, head of Xbox in the UK, told the BBC.

"If we didn't believe that we would have put a hi-def player in the console.”

Except, Neil, now it looks like you are. Could this be a case of Stateside execs not keeping those pesky Brits in the loop? Or just another one to throw on the gadget rumour pile?

With Blu-Ray said to be struggling to shift units, surely this would be a great way to raise awareness of HD. Because, if we’re honest, hi-def downloads are still a somewhat unlikely way of snaffling your favourite flicks.

Microsoft – no Blu–Ray for Xbox 

Sony and Microsoft in Blu–Ray Xbox talks