World Cup 2010 aims to score with hi-def

While the victorious Azzurri woke up this morning bleary-eyed and hungover, and with last night’s World Cup win less than 24 hours old, plans are alre

While the victorious Azzurri woke up this morning bleary-eyed and hungover, and with last night’s World Cup win less than 24 hours old, plans are already in action for hi-def coverage of the South Africa 2010 competition.

Sentech, a broadband network company, has taken on the challenge of hauling the country’s ageing TV network into the 21st century, by announcing it’ll spend one billion Rand (about £75 million) over the next five years on upgrading the 30-year-old TV network.

With new FIFA rules stating that the host country must be able to provide high-definition coverage of every game, Sentech is keen to get things moving and hopes to be able to transmit in hi-def within the next two months.

The first step is to convert the existing analogue set-up to Digital Terrestrial Television in order to handle HD content, ready to show all the head-butting and testicle-stamping of 2010 in world class clarity. Oh, and the goals of course.