Wannado have joined a growing list of tech companies turning to fashion designers to make their products sexy.
In order to promote its Wireless & Talk service, Wannado (formerly Freeserve) has turned to Wayne Hemingway, the Red Or Dead founder and fashion entrepreneur now better known for
whoring hiring himself out to gadget manufacturers.*
And so, hot on the heels of the Hemingway-designed Pure Bug radio and his limited-edition Sky Plus comes this Hemingway Livebox – a wireless broadband router that looks like a cute little tent with squiggly lines. The sort of tent we imagine Kate Moss stays in at Glastonbury.
Just like Kate's tent, there's lots of networking going on inside the Livebox – though its hard to imagine the ADSL connection and Wi-Fi router having quite as good a time as Pete Doherty and pals.
Sadly, Hemingway didn't actually create the shape of the Livebox, which has been delivering 802.11g wireless broadband to users in England and France since the summer. But he did come up with the colour scheme, which just might be enough to encourage a few more of the dial-up die-hards to make the switch to super-speed internet. And that can only be a good thing.
*We actually really like Wayne who, as well as being talented and successful, does loads of work for charidee. We just couldn't resist a joke at his expense because he seems to be on every press release we get sent. Sony even offered us the chance to do a feature on the 'Wi-Fi Teepee' they'd set up for him. We declined but, fortunately for you, What Laptop didn't.