I used to think mobile TV was about as useful as being able to cook your dinner in the washing machine. In many respects I still do, but I got my first taste of 3's Premiership football highlights for mobiles over the weekend, and it wasn't a complete waste of time.
The key to 3's trick is that you can watch highlights from Saturday's games at 5.15pm, half an hour after the final whistle and five hours before Match of the Day. In other words, there's actually a reason for watching them, unlike the reams of Corrie and The Office clips, which you've already seen at home for free, in a more comfortable chair, on a much better screen.
Each clip costs a painful 49p plus data costs, but if you download them to your phone – the Nokia N80 I used is made for job – the quality is decent and you get to watch in widescreen too.
If you're only going to tune in intermittently, 3's pay as you go approach is more convenient than Vodafone and Orange's monthly charges for Premiership and Champions League highlights. And while Virgin's Lobster phone offers BBC1 and ITV1 for free, live football matches aren't available due to TV rights.
Better than all of than all of this, though, is the prospect of Orb's 'MyCasting' client, which was announced for the Nokia N80 Internet Edition last month. This theoretically lets you stream TV broadcasts from your home TV, and record matches remotely. Sign me up.