Having amassed a pile of losers in the great console wars of the past - the Mastersytsem, the SNES, the Saturn, the Game Cube, not to mention the Mega CD, Philips CDi and Atari Jaguar - some gamers are understandably treading with care when it comes to choosing in the next hardware battle.
According to Nielsen Media Research, half of us are holding out on the Xbox 360 until the PS3 launches next year. It means that, despite the praise for Microsoft's second effort, many potential buyers are keeping their wallets firmly shut for fear the grass might suddenly become a finer pixellated shade of green on the Sony side of the fence come a few months time.
If true, it could wipe out the first-to-market's traditional advantage of securing a large base of gamers before rivals launch.
Still, Bill Gates won't be weeping into his bank statements yet - the 360's flying off the shelves. Our hunch is also on the PS3 being extremely delayed in the UK due to the complexity of the hardware. In addition to stacks of wireless and media connectivity features, it'll be one of the first consumer products to sport a Blu-Ray drive.
Don't expect that to stop Sony, however, from seizing this opportunity to hype up the next generation PlayStation a notch or two and keep us dithering.
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