4G may not be too far off, but Vodafone's still looking to squeeze all it can out of the 3G network it paid several squillion to build.
It's started testing HSPA+ (sort of like HSDPA on steroids) that promises to boost download speeds up to 28.8Mbps. That's four times as fast as the speediest 7.2Mbps HSDPA hotspots it currently offers in areas such as London and Manchester.
At that speed you could download an MP3 track in a single second, or an entire HD movie from the iTunes Store in under 20 minutes.
There's no word on when we might see the first HSPA+ phones, but Vodafone is promising us a new data card with access to 14.4Mbps in selected areas by the end of the year. Hurrah!
Good news on pricing too – it's just cut its data card tariff to £15 a month with a 3GB allowance, matching 3's mid-tariff Broadband Plus offering. Long may the network price wars continue!