Do you tire of endless mind-boggling innovations to the humble mobile phone? Are your fingers limp with the exertion of feverish texting, eyes blinded by the bewildering array of options to pass the idle moment?
If so, Stuff readers, the hour may be upon you to lay down your Moto RAZR, pick up your pipe and slippers, and reach for Vodafone Simply, a phone that harks back to the good old days when features could be listed on a halfpenny stamp.
A Vodafone online survey carried out this month revealed that over 50 per cent of people were put off using an electrical device because it was just too darned complicated.
Vodafone's new model is stripped down to the point where the innovation is the absence of innovation. There are absolutely no new features here, unless you count the one button to view all your messages and the way your number is constantly displayed on the main screen.
Now we think about it, this may be the perfect phone for ageing relatives - you'll never have to talk them through the finer points of mobile phone operation again.
The phone - which is made by French moby heads Sagem - will be available from tomorrow for £80 on prepay or free with a contract. You'll be able to buy one in Vodafone Stores and online