Hello. Apparently this Friday is none other than World Hello Day. Where it comes from or what it means, we're not quite sure, but Vodafone certainly isn't going to miss out on this most auspicious of occasions, no sir.
That's why it's commandeering World Hello Day and declaring it Free Text the World Friday, meaning that all Vodafone customers (yes, even you pay-as-you-goers) get free texts to any country in the world for all 24 hours of Friday 20th November.
However, according to Vodafone's light-up globe 'The World' doesn't include the UK - you'll still have to pay for texts to UK mobiles, or texts made from UK mobiles while roaming abroad.
Got a holiday sweetheart? Friday's the day to relight that flame by getting textual.