Vodafone 360 is its own specially created interface mashing together info from Facebook, Windows Live Messenger, Twitter, Google Talk and more right into your contacts book.
Vodafone 360 lets you share photos, music, text and your location with contacts. All the information you stuff in to the service is backed up in the cloud.
Keeping your stuff in the cloud also means Vodafone 360 has a set of online services that'll work on a PC or Mac. Vodafone 360 also includes a DRM-free music service and a whole host of apps.
Apps shown so far by Vodafone include one to order pizza (win!), one to check your stocks (depressing) and one to get the weather (soggy).
Vodafone 360 will work on more than 100 devices at launch and the Vodafone 360 apps shop will have at least 100 apps to start with too.
Following Nokia's lead with Ovi, Vodafone are also allowing non-Vodafone customers to have an online account to try out the service.
Vodafone 360 will have clients for Symbian S60 and S40 phones as well as the iPhone OS and Blackberry. However, it'll work best on new phones customised for the service. The first we've seen are the Samsung H1 and M1 touchscreen beauties.
Let us know what you think of this feast of new apps and services from Vodafone and if you're looking for a new phone, try our Smartphones Top 10.