Virgin TV phone reborn as ‘Lobster’

Just a month before its UK launch, Virgin’s ‘the Trilogy’ DAB TV phone has had an identity crisis and changed its name to its favourite aquatic animal

Just a month before its UK launch, Virgin’s ‘the Trilogy’ DAB TV phone has had an identity crisis and changed its name to its favourite aquatic animal. It would now like to be known as the Lobster 700 TV.

The hugely exciting mobile, which will be the first we’ve seen that can pick up live TV broadcast over DAB rather than 3G, will go on sale in September from Carphone Warehouse.

It’s not Virgin’s first ‘Lobster’ mobile. The brand, which was launched last June and is aimed at 16- to 30-year-olds, has already produced the less exciting Lobster 485, a tiny flip-phone with a VGA camera.

The 700 TV, though, is a phone we’ve been gagging to play with since it was announced in February. A recent announcement from ETSI, a group which standardises wireless tech, revealed that DAB is now capable of sending data like video ‘reliably and efficiently’, and Virgin’s phone is ready to cash in with its DAB tuner and 2.2in screen.

With Blackberry push-email, support for Napster downloaded WMA tracks and all the usual Windows smartphone functions, it looks a dead cert for our ‘hot five’ list. Look out for a hands-on in Stuff very soon.

Essentials

Virgin Lobster 700 TV

Price: £TBA

On sale: September

Contact: Virgin

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