Virgin Media has jumped into bed with new Premier League provider ESPN to show its games from 15 August. The deal also includes ESPN's HD football channel.
Virgin Media XL customers (that's people with the package not obese subscribers) will get the ESPN HD channel for free.
Everyone else will need to stump up an extra £10 to see Arsene Wenger moan in hi-definition or £8 if they've already got Sky Sports.
The first game on the new channel will see Everton take on Wenger's Arsenal. ESPN nabbed the leftover Premier League rights after Setanta collapsed last month and jumped on it like Jermain Defoe poaching a sitter.