Virgin Media launches "quadplay" combo

His radio stations may have been fond of triple plays but now Branson's gone and upped the ante with 'quadruple play'. No, not four songs in a row but

His radio stations may have been fond of triple plays but now Branson's gone and upped the ante with 'quadruple play'. No, not four songs in a row but a four-sided offering of TV, broadband, landline and mobile.Virgin Media, the love child of Virgin Mobile and ntl:Telewest is the first to offer this hitherto unachieved all-in-one combo.The big switch-on date will be 20th February when telly service Virgin Central gets underway, offering an impressive on-demand meal including the likes of The West Wing and Little Britain. It'll reside on channel 119 alongside the normal cable line-up.Web fiends can also bask in unrestricted broadband at up to 10Mb speeds, while more timid users can rely on built-in security. Packages are pick ‘n’ mix and start from £20 a month.In customary style, the virginal Richard Branson isn't letting the launch go to waste – you'll find him in Covent Garden today where you can vote online on what he should get up to, while watching the action unfold on special 'Bran-cams'. Celebrity guests are promised. We're excited.

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